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cigarette lighter splitter
Worth a lookShows searches that convert (8.5% search→purchase), but soft demand (-10.9% this quarter) keeps it on the watch list.
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Market size
Great$926K$926K/yr · 748K searches
Avg price
Good$14.62avg listing price — sweet spot $15–$100
Price range
Good$6.90–$29.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,287.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.9%90-day search growth — must beat 0% to launch