Skip to content
53

cigarette lighter extension cord

Worth a look

Shows searches that convert (9.3% search→purchase), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 38Growth 47Conversion 84Competition 62Returns 62Price range 50Avg price 41Brand share 64Review moat 53Quality gap 30

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Good1,376.09

avg incumbent reviews — the moat a new listing must climb

Price range

Good$3.86–$25.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+17.5%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.90

avg listing price — sweet spot $15–$100

Market size

Okay$191K

$191K/yr · 188K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Reviews