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Skip itA small market ($117K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.33avg listing price — sweet spot $15–$100
Price range
Great$8.57–$70.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay1,507.9avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$117K$117K/yr · 209K searches