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25

chip and potato

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A small market ($4K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 23Conversion 8Competition 6Returns 93Price range 45Avg price 56Brand share 19Review moat 25Quality gap 17

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Good$12.75

avg listing price — sweet spot $15–$100

Price range

Okay$4.94–$23.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,028.43

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Competition

Bad92%

top-5 click share — a locked-up shelf

Market size

Bad$4K

$4K/yr · 47K searches

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