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chevy silverado floor mats
Skip itSoft demand (-12.1% this quarter) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Good$103.18avg listing price — sweet spot $15–$100
Market size
Okay$239K$239K/yr · 90K searches
Review moat
Okay3,126.85avg incumbent reviews — the moat a new listing must climb
Price range
Okay$31.60–$231.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Returns
Okay4.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Signals High Price