28
chevrolet traverse headlight
Skip itHigh returns (9.3%) — this niche doesn't clear our bar today.
Review moat
Good1,015.3avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay$196.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 27K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$28.69–$666.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad9.3%return rate — above 5% kills the launch gate