46
chase light
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Great$66.78avg listing price — sweet spot $15–$100
Review moat
Great304.83avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Price range
Great$19.43–$126.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Bad$79K$79K/yr · 159K searches
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price