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ch751 key
Skip itPrices mostly outside the sweet spot ($3.81–$7.96) — this niche doesn't clear our bar today.
Conversion
Incredible21.8%search→purchase rate — share of searches ending in a sale
Review moat
Great221.13avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Great+61.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad$66K$66K/yr · 53K searches
Avg price
Bad$5.69avg listing price — sweet spot $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf
Price range
Bad$3.81–$7.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier