51
cfmoto
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Review moat
Great414.34avg incumbent reviews — the moat a new listing must climb
Avg price
Great$88.35avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Good+21.0%90-day search growth — must beat 0% to launch
Price range
Bad$6.91–$648.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$37K$37K/yr · 97K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price