40
cf185
Skip itA concentrated shelf (top 5 take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Good$13.93avg listing price — sweet spot $15–$100
Growth
Good+38.1%90-day search growth — must beat 0% to launch
Price range
Good$8.28–$22.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad12,280.83avg incumbent reviews — the moat a new listing must climb
Market size
Bad$32K$32K/yr · 16K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad97%top-5 click share — a locked-up shelf