52
cd case
Worth a lookShows low returns (1.3%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 3.6M searches
Price range
Good$6.61–$26.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Good$11.94avg listing price — sweet spot $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,487.52avg incumbent reviews — the moat a new listing must climb