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cavity wax
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great155.63avg incumbent reviews — the moat a new listing must climb
Avg price
Great$91.91avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.5%90-day search growth — must beat 0% to launch
Price range
Okay$30.94–$200.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$204K$204K/yr · 37K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price