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carnauba wax
Worth a lookShows low returns (0.8%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.41avg listing price — sweet spot $15–$100
Price range
Good$7.89–$27.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.9%90-day search growth — must beat 0% to launch
Market size
Okay$251K$251K/yr · 261K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay3,176.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality