50
car wax paste
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.58avg listing price — sweet spot $15–$100
Price range
Good$6.43–$31.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$166K$166K/yr · 142K searches
Review moat
Okay3,539.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand