60
car trash can
Launch itA $3.3M/yr market growing +0.2% this quarter with returns at 1.8% — clears our launch bar.
Market size
Incredible$3.3M$3.3M/yr · 6.7M searches
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.74avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.44–$21.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Review moat
Bad7,008.47avg incumbent reviews — the moat a new listing must climb