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car registration and insurance holder
Skip itPrices mostly outside the sweet spot ($4.84–$9.85) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Good$810K$810K/yr · 2.2M searches
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,389.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Avg price
Bad$7.12avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$4.84–$9.85cheapest to priciest tracked listing — scored on the share inside $15–$100