65
car magnet
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$21.50avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Great$4.35–$76.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$239K$239K/yr · 897K searches
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,074.14avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand