car flags
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Growth
Incredible+141.2%90-day search growth — must beat 0% to launch
Avg price
Great$19.71avg listing price — sweet spot $15–$100
Price range
Great$4.99–$101.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good598.03avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$158K$158K/yr · 226K searches