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car door step
Skip itA small market ($167K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.61avg listing price — sweet spot $15–$100
Price range
Good$6.80–$34.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,172.56avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Okay$167K$167K/yr · 226K searches