54
car door protector from dog scratching
Worth a lookShows a sweet-spot price point ($24.92 avg), but high returns (5.6%) keeps it on the watch list.
Avg price
Incredible$24.92avg listing price — sweet spot $15–$100
Price range
Great$12.89–$54.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good706.92avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$139K$139K/yr · 188K searches
Returns
Bad5.6%return rate — above 5% kills the launch gate