40
car door lock cover
Skip itPrices mostly outside the sweet spot ($4.50–$15.10) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Review moat
Great102.4avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.25avg listing price — sweet spot $15–$100
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Market size
Bad$27K$27K/yr · 61K searches
Price range
Bad$4.50–$15.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap