43
car badges
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good$14.83avg listing price — sweet spot $15–$100
Review moat
Good777.68avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.56–$33.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad$80K$80K/yr · 377K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale