60
car awning
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Review moat
Great202.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great50%top-5 brand share — no brand owns this niche
Growth
Great+72.2%90-day search growth — must beat 0% to launch
Avg price
Okay$180.66avg listing price — sweet spot $15–$100
Market size
Okay$264K$264K/yr · 443K searches
Returns
Bad5.2%return rate — above 5% kills the launch gate
Price range
Bad$38.06–$676.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale