57
c10 parts 73-87
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Incredible17%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$98.40avg listing price — sweet spot $15–$100
Review moat
Good692.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay$122K$122K/yr · 376K searches
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Price range
Bad$5.16–$974.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale