53
bushings
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but soft demand (-2.4% this quarter) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Review moat
Great378.78avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.49avg listing price — sweet spot $15–$100
Price range
Great$7.44–$39.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$403K$403K/yr · 839K searches
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.4%90-day search growth — must beat 0% to launch