63
bungee net
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$14.97avg listing price — sweet spot $15–$100
Growth
Good+49.8%90-day search growth — must beat 0% to launch
Price range
Good$7.02–$31.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,061.54avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$107K$108K/yr · 137K searches
Signals No Dominant Brand