bullet piercing valve
Worth a lookShows searches that convert (8.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.52avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Great$5.31–$43.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+55.7%90-day search growth — must beat 0% to launch
Review moat
Good627.63avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$69K$69K/yr · 53K searches