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bullet antenna
Launch itA $909K/yr market growing +0.6% this quarter with returns at 1.3% — clears our launch bar.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$17.23avg listing price — sweet spot $15–$100
Price range
Great$8.94–$35.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$909K$909K/yr · 1.5M searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,204.93avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand