57
buffer polisher
Launch itA $5.7M/yr market growing +15.1% this quarter with returns at 2.5% — clears our launch bar.
Market size
Incredible$5.7M$5.7M/yr · 3.1M searches
Avg price
Great$83.58avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Price range
Okay$13.70–$220.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,701avg incumbent reviews — the moat a new listing must climb