50
broken window cover
Worth a lookShows a sweet-spot price point ($47.31 avg), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Avg price
Great$47.31avg listing price — sweet spot $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Price range
Great$13.14–$125.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.2%90-day search growth — must beat 0% to launch
Review moat
Okay1,565.36avg incumbent reviews — the moat a new listing must climb
Market size
Okay$205K$205K/yr · 55K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand