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brake shoes
Launch itA $2.8M/yr market growing +10.5% this quarter with returns at 3.9% — clears our launch bar.
Competition
Incredible6%top-5 click share — an open shelf
Market size
Incredible$2.8M$2.8M/yr · 1.2M searches
Avg price
Great$93.75avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,673.06avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$9.30–$286.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price