63
brake line
Launch itA $991K/yr market growing +9.8% this quarter with returns at 2.1% — clears our launch bar.
Avg price
Incredible$27.01avg listing price — sweet spot $15–$100
Price range
Great$9.90–$55.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$991K$991K/yr · 846K searches
Review moat
Good671.65avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+9.8%90-day search growth — must beat 0% to launch