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brake light bulb
Skip itSoft demand (-13.1% this quarter) — this niche doesn't clear our bar today.
Market size
Great$1.1M$1.1M/yr · 1.3M searches
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.20avg listing price — sweet spot $15–$100
Price range
Okay$6.51–$21.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.4%return rate — above 5% kills the launch gate
Review moat
Bad12,721.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.1%90-day search growth — must beat 0% to launch