44
boot covers waterproof
Skip itSoft demand (-23.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.53avg listing price — sweet spot $15–$100
Price range
Great$9.01–$34.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,431.06avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$79K$79K/yr · 75K searches
Growth
Bad-23.1%90-day search growth — must beat 0% to launch