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boost gauge
Skip itWeak search conversion (1.7%) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$53.41avg listing price — sweet spot $15–$100
Review moat
Great311.08avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay$226K$226K/yr · 255K searches
Price range
Okay$13.31–$218.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Signals High Price