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boat table
Worth a lookShows demand growing +204.3% this quarter, but weak search conversion (0.7%) keeps it on the watch list.
Growth
Incredible+204.3%90-day search growth — must beat 0% to launch
Review moat
Great126.93avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good$147.28avg listing price — sweet spot $15–$100
Market size
Okay$221K$221K/yr · 211K searches
Returns
Okay4.9%return rate — above 5% kills the launch gate
Price range
Bad$31.03–$378.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale