boat numbers and letters
Worth a lookShows demand growing +129.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+129.7%90-day search growth — must beat 0% to launch
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$19.49avg listing price — sweet spot $15–$100
Price range
Great$9.78–$39.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$624K$624K/yr · 643K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,528.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand