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boat decals
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$29.18avg listing price — sweet spot $15–$100
Growth
Great+103.2%90-day search growth — must beat 0% to launch
Competition
Great35%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,140.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$167K$167K/yr · 254K searches
Price range
Okay$2.94–$285.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
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