28
block heater cord
Skip itSoft demand (-90.5% this quarter) — this niche doesn't clear our bar today.
Price range
Great$14.66–$39.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.82avg listing price — sweet spot $15–$100
Review moat
Great253.67avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad$8K$8K/yr · 34K searches
Growth
Bad-90.5%90-day search growth — must beat 0% to launch