45
blackjack set
Skip itSoft demand (-4.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$51.52avg listing price — sweet spot $15–$100
Price range
Great$20.16–$122.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good1,000.48avg incumbent reviews — the moat a new listing must climb
Market size
Good$335K$335K/yr · 270K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Signals High Price