55
billy club
Worth a lookShows low returns (1.0%), but soft demand (-10.3% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$17.62avg listing price — sweet spot $15–$100
Price range
Great$4.17–$57.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,104.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$84K$84K/yr · 158K searches
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand