47
bg moa
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$40.50avg listing price — sweet spot $15–$100
Review moat
Great449avg incumbent reviews — the moat a new listing must climb
Price range
Great$14.74–$128.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$312K$312K/yr · 64K searches
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand