59
bed liner
Launch itA $1.9M/yr market growing +4.4% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great$1.9M$1.9M/yr · 1.2M searches
Avg price
Great$81.13avg listing price — sweet spot $15–$100
Price range
Good$11.96–$145.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,078.97avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Signals High Price