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60

automotive replacement engine cooling & climate control

Worth a look

Shows a fragmented shelf (top 5 take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 42Growth 68Conversion 52Competition 88Returns 85Price range 78Avg price 83Brand share 49Review moat 22Quality gap 23

Competition

Great27%

top-5 click share — an open shelf

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great$18.38

avg listing price — sweet spot $15–$100

Price range

Great$8.10–$39.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+48.4%

90-day search growth — must beat 0% to launch

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay$222K

$222K/yr · 284K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,270.76

avg incumbent reviews — the moat a new listing must climb

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