63
as seen on tv products
Launch itA $2.8M/yr market growing +56.2% this quarter with returns at 0.8% — clears our launch bar.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Market size
Incredible$2.8M$2.8M/yr · 1.5M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$30.97avg listing price — sweet spot $15–$100
Price range
Incredible$23.97–$41.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+56.2%90-day search growth — must beat 0% to launch
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,335avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap