51
aroma beads
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$24.43avg listing price — sweet spot $15–$100
Price range
Great$7.03–$51.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good662.75avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$133K$133K/yr · 164K searches
Brand share
Bad94%top-5 brand share — brand-locked demand