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50

aquapel

Worth a look

Shows low returns (0.6%), but soft demand (-13.7% this quarter) keeps it on the watch list.

Market size 32Growth 18Conversion 53Competition 46Returns 97Price range 85Avg price 95Brand share 41Review moat 47Quality gap 48

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.45

avg listing price — sweet spot $15–$100

Price range

Great$7.47–$70.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,801.17

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay$147K

$147K/yr · 115K searches

Growth

Bad-13.7%

90-day search growth — must beat 0% to launch

Search terms