55
antifreeze tester
Worth a lookShows low returns (1.5%), but soft demand (-37.5% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great410.72avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great$15.62avg listing price — sweet spot $15–$100
Price range
Good$4.29–$139.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$198K$198K/yr · 161K searches
Growth
Bad-37.5%90-day search growth — must beat 0% to launch