35
anti static gun
Skip itPrices mostly outside the sweet spot ($47.13–$840.80) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great147.5avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$186.13avg listing price — sweet spot $15–$100
Market size
Okay$182K$182K/yr · 80K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Competition
Bad82%top-5 click share — a locked-up shelf
Price range
Bad$47.13–$840.80cheapest to priciest tracked listing — scored on the share inside $15–$100