58
alignment tool
Launch itA $917K/yr market growing +6.9% this quarter with returns at 2.9% — clears our launch bar.
Review moat
Great147.38avg incumbent reviews — the moat a new listing must climb
Avg price
Great$49.34avg listing price — sweet spot $15–$100
Market size
Great$917K$917K/yr · 603K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Price range
Bad$7.65–$376.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier